Insights
Practical thinking on generative engine optimisation (GEO), AI visibility, and the future of PR and marketing. Filter to Guidance for platform how-to content.
New to GEO? Explore our practical articles on AI visibility and measurement.
The B2B Marketer's Fast Guide to Winning AI Authority in 2026
What is AIO? And is PR really the new SEO? Cut through the hype around AI's impact on B2B marketing.
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AI Is Changing the Rules of B2B Visibility: Here's What Actually Matters Now
AI-generated answers often rely on third-party sources when they describe markets and suppliers. The structure of B2B visibility is changing.
ReadPR professionals should not see AI as a threat
Why AI will elevate the role of PR and marketing professionals, not replace them.
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The battle for B2B AI Authority has begun
Generative AI is becoming part of B2B research and supplier discovery. PR now has a direct role in how brands are represented.
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Will AI finally prove that B2B PR drives sales through earned media awareness?
The attribution problem that has haunted PR for decades is about to be solved, and AI is the reason why.
ReadWhy agentic media relations is coming faster than you think
AI agents pitching journalists. Journalists using agents to find stories. The future of PR is closer than the industry realises.
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Why thought leadership is the engine of AI visibility
AI systems draw on third-party authority signals. Thought leadership and earned media can help a brand become easier to recognise and cite.
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